Traceability for Pharma: How Big Data and Advanced Analytics Can Help

Pharmaceutical manufacturers must comply with an ever-growing list of regulations and standards in order to manufacture and sell their products. This coupled with the release of big data has given rise to the term traceability for pharma, which refers to the ability for manufacturers to track their products from start to finish. With a traceability program in place, it’s easier than ever for regulators and consumers to monitor the source, manufacturing and storage of every product. Read on for more information about how traceability can help your pharmaceutical manufacturer.

Understand your Audience

Traceability for Pharma is a brand new concept for many pharmaceutical manufacturers, who are accustomed to partnering with traceability software developers. While it’s important for pharma to understand the audience for their traceability initiatives, the audience may be different from the pharma manufacturers that are seeking solutions. From an end user standpoint, consumers are looking for two key things when it comes to traceability: trust, and real-time insight. Consumers want to know that their medicine was made with good ingredients and stored properly. They also want to know where it came from, so they don’t accidentally eat tainted products or take medicines that were stored poorly. Traceability solutions can provide these insights by enabling visibility throughout the entire supply chain. This includes monitoring goods from when they leave the manufacturer until they are delivered to customers.

Traceability for Consumers

Automated traceability solutions are essential for pharmaceutical manufacturers looking to build trust and transparency for consumers. With a traceability solution in place, customers can easily track their goods from the start of the supply chain, all the way to the point of sale. Use cases for traceability for consumers include: – Product recall: Anytime customers experience side effects from a medicine, traceability helps them quickly identify where the product came from and how much was made. – Community surveillance: Consumers have the ability to track the source of medicine being used in an outbreak. A traceability solution with a traceable barcode on all of your products makes it easier for customers to help you identify contaminated goods. – Traceable medicines: One of the biggest concerns of consumers is taking medicines that are adulterated, such as counterfeit or mislabeled drugs. For example, if you make nutritional supplements, traceability could help you find out where the tainted products are coming from.

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